FORMA GYM DESIGN LONDON · HAMPSTEAD NW3
Our design consultancy is seamless across every brief: we assess your space and users, create bespoke 2D/3D layouts, and build your itemised equipment shopping list with trade discounts passed directly to you—planning new gyms and refurbishment layouts for private homes, residential buildings, hotels, and commercial spaces.
Who We Work With · Design & Refurb
Based In
Hampstead NW3
Working in person across London and remotely UK-wide
Simple Pricing
£700 + 5%
£700 base layout fee plus 5% of your target equipment budget
Independent Advice
Shared Discounts
We pass on part of our supplier trade discount so you rarely pay retail
Background
10+ Years PT
BSc in Sports Science and a decade of coaching clients in London
What We Do · Forma Gym Design London
Based in Hampstead, London NW3, Forma Gym Design London provides independent 2D/3D layout design and equipment specification for new gyms and gym refurbishments across private homes, residential developments, luxury hotels, and commercial spaces. We assess your space and who will use it, map a natural room flow, and give you a tailored equipment shopping list.
01 · The Non-Trainer Problem
Interior designers create beautiful rooms, but without years of coaching experience it is easy to misjudge how much clearance a barbell, bench, or cable machine actually needs. Once the equipment arrives, the room feels tight and awkward to move around.
02 · The Sales Rep Problem
Equipment manufacturers offer “free” room layouts because their job is to sell their own catalogue. Rooms end up filled with single-purpose machines from one brand instead of a practical mix chosen for the people who will actually use the gym.
03 · The Forma Approach
Drawing on a Sports Science degree and over 10 years of London personal training, we look at who will use the room, plan a layout that flows properly, and write a clear, itemised shopping list across the best brands, passing on part of our trade discounts so you almost never pay full retail.
Who We Work With · London & UK
Whether you are planning a brand-new space or redesigning an existing gym, our consultancy is the same—assessing your room, creating 2D/3D layouts, and giving you an itemised equipment shopping list with 10–25%+ shared trade discounts:
Working directly with homeowners for spare rooms, basements, garages, and garden studios across Hampstead, Mayfair, Kensington, Chelsea, and the UK. We assess your room, design a 2D/3D layout, and build your equipment shopping list for new spaces or existing gym redesigns.
Planning new resident gyms and redesigning existing communal facilities in apartment buildings and build-to-rent schemes in Canary Wharf, Nine Elms, and nationwide. We map the 2D/3D layout around resident numbers and peak-hour flow, and provide the commercial equipment shopping list.
Designing new hotel fitness suites and planning equipment refreshes for existing guest gyms across Mayfair, Kensington, Soho, Central London, and UK destinations. We create the 2D/3D layout and provide an intuitive, guest-safe commercial equipment shopping list.
Property Developers & Interior Designers
We consult on early-stage commercial gym floor plans, spatial zoning, and equipment specifications for property developers, architects, and designers across Canary Wharf, Central London, and UK residential schemes from RIBA concept through to fit-out.
Valentin · Founder & Lead Designer
BSc Sports Science · 10+ Years London PT
Who You Work With
When you get in touch with Forma, you deal directly with me. After an early career in football came to an end and I lost my father, I moved to the UK to support my mother and build a life with my own two hands.
I spent the next ten years working as a personal trainer in London, coaching clients in hundreds of different spaces—from private residences and garages to commercial clubs and apartment building gyms. Experiencing all those spaces first-hand showed me how easily gym rooms become cluttered or impractical when planned by people who don't train. I bridge that gap by designing layouts that flow naturally, keeping walkways clear, and choosing equipment people genuinely use.
Qualification
BSc Sports Science
Coaching Experience
10+ Years London PT
Based In
Hampstead, London NW3
Clear & Straightforward Fees
Our consultancy fee is simple and predictable: a £700 Base Layout & Space Assessment Fee plus 5% of your target equipment budget to design a practical room layout and build your exact itemised equipment shopping list.
Shared Trade Discounts: You Rarely Pay Full Retail
You order straight from the suppliers using your itemised shopping list. Where our chosen brands give us a trade discount, we pass part of that saving directly on to you so you will almost never pay full retail price.
Transparent Fee Breakdown
What You Receive
Space & user assessment · Practical room layout so the space flows well · 3D visual preview · Itemised equipment shopping list tailored to your budget
Frequently Asked Questions
Straight answers on how we put together your equipment shopping list, share our supplier trade discounts, and plan rooms across London and the UK.
01 · Equipment Shopping List
Once we agree on your room layout, I put together a clear, itemised equipment shopping list tailored to your budget. For every piece of kit, the list shows the exact brand, model, dimensions, finish, and supplier link. You then order directly from the suppliers using our trade introductions, so you stay in full control of your budget and warranties from day one.
02 · Shared Trade Discounts
You will almost never pay full retail price. Because we specify equipment regularly across home, residential, and hotel projects, many leading suppliers offer us trade pricing. Whenever a brand provides a trade discount, we pass part of that saving directly on to you, which often offsets a large portion of our consultancy fee.
03 · Independent Brand Selection
We are completely independent and never tied to a single catalogue. A great gym blends the best kit from leading specialists—such as a Technogym or Life Fitness treadmill, an Eleiko, Rogue, or Watson rack and calibrated plates, NOHRD timber pieces, a Keiser pneumatic or dual cable pulley, a Concept2 SkiErg, and a studio Reformer Pilates bed—picked purely on merit for your space.
04 · Delivery & Installation
Commercial and luxury home gym equipment is delivered and assembled on site by the manufacturers' own specialist installation teams. As part of your equipment shopping list, we flag realistic lead times for each brand and help you time deliveries around your flooring or building schedule so machines do not arrive before the room is ready.
05 · Transparent Fees
Our pricing is straightforward: a £700 base fee for the room assessment, 2D/3D CAD spatial planning, and layout preview, plus 5% of your target equipment budget to research and build your itemised equipment shopping list. You can check your exact fee in seconds using our online pricing calculator above.
06 · Working With Your Builder
We are gym designers and equipment consultants rather than builders. We focus on 2D/3D CAD spatial planning, biomechanical traffic flow, exercise clearances, and your exact equipment shopping list. Your own RIBA architect, interior designer, or contractor carries out any physical works using our layout plan—including acoustic sub-flooring, impact sound attenuation, floor-load capacity, HVAC climate control, circadian lighting, custom joinery, and bespoke steelwork.
07 · Home vs. Commercial Spaces
A private home gym is built around the specific routines of you and your family, often combining cardio with free weights, cables, or Reformer Pilates. Across residential developments, boutique hotels, commercial studios, and gym refurbishments, multiple users train at peak hours, so we map biomechanical traffic flow and durable commercial kit so nobody queues for the same zone.
08 · London Room Layouts
Yes. Many London homes and period buildings in Hampstead, Highgate, Mayfair, Kensington, Chelsea, and Knightsbridge have low basement ceilings, chimney breasts, or L-shaped rooms. We check exact rack heights, overhead press clearance, and barbell loading space in our 2D/3D layout before anything is ordered so every piece fits comfortably.
Based in Hampstead, London NW3 · Serving London & the UK
Tell me a bit about your room, who will be using it, and your target budget, and I will help you put together a space that flows properly with the right equipment.
Independent Equipment Specification · Shared Trade Discounts
Curated across world-leading manufacturers — never tied to a single catalogue